Core Values

Roy is at home with all things financial. In 2006, Roy and Laurie decided to relocate the office to the lower level of their home in Castle Rock. Since that time, Roy has maintained a professional office environment in his home, allowing him greater flexibility and increased availability with his clients. This combining of business and personal lives with his clients' is testament to his long-term personal commitment and to the high value he places on client relationships.

Independent yet connected. Roy is an independent financial professional who is unaffiliated with any specific product or any company, ensuring that Straub Financial works toward your financial priorities and goals. 

Roy provides his clients with value beyond the financial.  He strongly believes in honesty, thoroughness, broad and ever-expanding knowledge base, ability to listen, and personalized approach in determining and understanding the financial needs of each individual client. Roy's high ethical standards are at the core of his business, and he subscribes to the FPA (Financial Planning Association) Code of Ethics: 

Integrity - We will always maintain complete honesty, always acting in the best interests of our clients. 

Objectivity - We will always be professional, always acting in the best interests of our clients. 

Competence - We promise to have a commitment to learning and professional development while also having the wisdom to recognize the limitations of that knowledge and when consultation or a client referral is appropriate.   

Confidentiality - We promise to maintain confidentiality of all client information to the fullest extent permitted by law.  

Professionalism - We promise to treat all those who use our services and other fellow professionals with dignity and courtesy. 

Fairness - We will always be objective and honest.  We will disclose all conflicts of interest and treat others in the same manner as we would expect to be treated.  

Diligence - We will comply fully with all statutory and regulatory requirements issued by federal and state regulatory bodies.  We will comply with all requirements of our Broker/Dealer, LPL Financial, LLC.  We will provide all of our professional services in a reasonably prompt and thorough manner.